KrasNa hiša
KrasNa hiša
Introducing KRASna hiša, a family-owned company crafting boutique teas. The design was inspired by hats worn by the older woman who owns the company.
The created symbol combines a woman's hat with a leaf, symbolizing nature's connection. When creating the main logo, a hand-corrected typography, inscribing the company's name, was placed underneath the symbol. The logo was thoughtfully produced in a linear composition as well.
Client
Zavod KrasNa hiša
DELIVERABLES
Visual identity
Year
2023
Role
Designer
Colors were carefully hand-picked, drawing inspiration from the natural hues of dry herbs and the surrounding environment. Darker and lighter greens were selected to evoke a sense of nature's abundance while adding a natural beige for additional depth.
Primary typography was selected from the logo's typography. To that an aesthetic secondary typography Montserrat was added.
Some simple illustrations of herb flowers were added to the visual identity. These were then carefully placed on eco-friendly tea packaging labels.
